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DJ Daric B is a native to Northern California and was raised all over the Bay Area from Oakland to Vallejo. As a teenager in the 1980’s and a huge fan of hip-hop during its early days, Daric saw that the DJ had all the fun and was the center of attention. Over the years, Daric would emulate his heroes such as local legends; Michael Ericson and Cameron Paul and buy equipment as he could afford it. His first gigs were local house parties and school dances, but soon after he would graduate to clubs and DJing for rappers on tour.

In 1993, Daric B added promotions and marketing to his already impressive repertoire and became a part of the ultra-successful Young Black Brotha Records team under the tutelage of industry veteran Rob Nonies. Successful promotions with Mac Mall, Mac Dre, and Ray Luv would eventually land Daric more high profile promotional positions with GOLD selling projects from Junior Mafia, Mack 10, 69 Boyz and more.

In 1999, Daric B. was tapped to launch the Urban Music Division of Bayside Distribution (the music arm of retail giant Tower Records). Over the next two years Daric would help to take Bayside to the top of indie distribution by signing legends like 2Pac’s Outlawz, Celly Cel and platinum singing sensation Rome to name a few.

Soon after Daric B. would be bit with the DJing bug again and dove headfirst back into his first love. A gig in Tucson’s Hot 98.3 and a position as a road DJ for Jay Tee from GOLD selling group N2DEEP would keep Daric in the mix once again and lead him to jump into the fledging mixtape scene.

In 2002, Daric B. formed the successful Southwestbound Magazine and (an internet-based store and news site for DJs and mixtape info). Exclusive mixtapes including Ill Audio hosed by Casual of Hieroglyphics, Latino Velvet’s Menudo Mix and the Best of the Rompalation starring the late Mac Dre and Da Unda Dogg have firmly placed Daric B. in the ranking of top West Coast Mixtape DJs.

Nearing the end of 2006 Daric B. would go onto sell Southwestbound Magazine and without delay stared two new magazines equipped with what he learned from the first. The first is Addicted2vinyl; a magazine dedicated to mixtape DJs and producers. The second, Catalyst magazine, a fortune magazine geared towards young adults which emphasis on finance, entrepreneurship mixed with an urban appeal.

Upon taking notice of a new trend (hip-hop DVDs), he decided to begin producing videos and DVDs. In 2007, Daric B. and his team were hired to travel to Japan and film the highly successful Shadow tour during a two-week cross country road trip. The documentary from the airplane to the stage is a look into the sub-culture of hip-hop and low riding in Japan.

Now with seven complete DVDs under his belt and co-creator of the Bay Area Rap Summit, he says “I love this business and have much more to learn”. So the next step on his journey was in the form of an indie record label consultant. For the next few years, Daric B would go on to manage over 20 growing labels. As well as win a Native Grammy for his work with San Diego Based Shulaced Ent/Syquan Indian reservation.

With his love for DJing, Daric B continues to “Rock the Party” at as many venues as possible. You can also find him at djing for Celebrity fragrance release at all Macy’s store across the Bay Area.


2015 Daric got back into the wedding industry and formed BayMixes Events with his partner DJ Charlie Daiz. With over 300 full weddings under their belts in just a few short years, they are in no rush to stop. In the past 2 years, they have also added 4 self serve photo booth to their already impressive arsenal of extras to make any wedding a success.

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